Topica Marketing

Driving Visibility in the Age of AI

We help businesses dominate in AI-Driven searches, boost visibility, be seen, heard, and recommended by AI.

About Us

The Future of Search

With AI Search optimization, your business will be shown to the right people, ensuring you're always on top of relevant AI Search queries. We create strategies that will amplify how AI ranks your business, what it knows about you, and when to show it to the right people.

How it Works

Audit - We assess your visibility to AI, what it knows about you, and what it doesn’t know about you.

Strategy - We create a strategy to drive results, improve visibility to AI, fill gaps of missing knowledge, and change any incorrect information. This helps you get ranked higher by AI Search Engines.

Ongoing Optimization - AI is fast-moving and ever-changing. What works now may not work in a few months. We ensure you stay up to date and ahead of the curve.

Results - AI is here to stay. This is an opportunity for you to drive traffic, engagement, and sales by improving your AI visibility.

Resources

Here are some short articles made by us for you, aimed at sharing insight and our opinions.

Frequently Asked Questions

Why should I care about AI search when I already rank on Google?

AI Search is already integrated into Google through AI Overviews, the leading search engine platform. When you search for something on Google you're no longer shown a website as the first result, you're shown an AI answer. Other technologies like ChatGPT Search, Perplexity, Claude and others are growing at rapid pace and a number of users are even saying they use them more than Google or have stopped using Google completely.

What kinds of businesses benefit most from this?

This is best for B2C businesses operating in a specific niche or have clear distictions compared to other businesses, due to the natural language processing of the AI models, users can be more specific about what they're searching for examples: "restaurants in a specific location that have large outdoor seating, vast vegetarian menu and free wifi", "A traveler looking for a pet friendly hotel in Paris within walking distance from the Eiffel Tower", "A shopper looking for a brown leather jacket under £200, available in a size M from a B corp" AI Search gives more power to businesses to really outline what makes them different and be more visible to target customer.

How is this different from traditional SEO?

I'll outline one difference, tradtional SEO relies largely on keywords to match what users are searching for, AI search uses intent, it's aim is to understand what the user is searching for and provide answers that best match the goal of the question.

What’s the process after I book a free audit?

1) You book. 2) We do an analysis of your website. 3) You get a tailored breakdown based on the analysis. 4) You will have the option to go further with a full consulation which includes a more in depth analysis of your website, an analysis of your whole online presense, what AI knows about you, who it's suggesting you to and how its affecting your visibiliy, a strategic plan to improve what AI knows about you and how to improve visibility.

How much does it cost if I decide to go ahead after the audit?

We offer a premium, tailored service at custom quoted rates starting at £1000 for small businesses. We also offer retainers for clients we have worked with that would benefit from ongoing monitoring and continous optimisation.